After 58 years of continuous work for Peru, the Wiese Foundation renews its image.
The purpose of this change is to align the visual image of the Foundation with the way in which its behavior is perceived by its different target audiences.
The new logotype synthesizes in its construction an agile and dynamic style, of constant innovation and action-oriented.
Its range of vibrant colors, related to Peruvianness, symbolizes our identity: multicultural and diverse. The colors taken to a gradient transmit movement, progress and growth.
Finally, the «W», its element of identity, represents our commitment to the country and the aspiration that everything that we do may build something bigger and of greater impact.
Through its new visual system, the Wiese Foundation seeks to convey the vision of the Peruvian Family that supports it and the mission entrusted to the team that manages it: identify, inspire and promote better citizens to transform Peru, promoting identity, solidarity and equity.
